LIFCO IN LEBANON

LIFCO Technical & Trading Co. was established in Lebanon in 1992.

Famous producer LIFCO has undoubtedly been the leader in refrigerator

production, and the sales that go with it. It has been a refrigerating designer for

more than 30 years in U.A.E, QATAR, OMAN, IRAQ, and it has always remained

not only consistent but completely contemporary and modern for whatever time it

is doing something.

These productions created quite a stir among Lebanese consumers. They were

the spark that ignited the fire of refrigeration as it is known today. Through this

production campaign, LIFCO established a name and a reputation for itself

which it still holds today. LIFCO shifts to selling activities to beat the

competition and win customers.

 

After such success with refrigerators, LIFCO, whose firm produces its own

equipments, set out to sell its new lines of equipments for supermarket and hotel

equipments, restaurant equipments and kitchen display, shop fitting , and

shelving.

 

Place strategies:

LIFCO is centered in mid distance between Beirut and the south. It directs

four identical branches located in Zahle, Tripoli,Dicwaneh and Aley. These

branches are the basic image of LIFCO company throughout Lebanon powered

by the main factory in Khaldeh. These branches are set to eliminate the distance

and to increase market share, in other words LIFCO is able to compete all over

the Lebanese market.